ZOYA Story

Our polish started out as a Big3Free formula in 1989 and evolved into the Big10Free formula it is today, trusted for its healthy ingredients without dangerous toxins. 

The Start of Art of Beauty

Zoya and Michael Reyzis open the first natural nail salon in Cleveland, OH, introducing what a day spa is today.  In an era where every salon specialized in acrylic and fiber glass nails, Zoya saw a need for more natural nail treatments and salon products. 

Read More 1984

ZOYA Big3Free Formula

Art of Beauty introduces Zoya Nail Polish, the first BIG3FREE formula without toxins such as toluene, formaldehyde and DBP (dibutyl phthalate).

Read More 1989

ZOYA Big5Free Formula

Art of Beauty launches ZOYA's first Big5Free polish formula, completely free of toluene, formaldehyde, formaldehyde resin, DBP (dibutl phthalate), and camphor.

Read More 1997

ZOYA Big10Free Formula

Art of Beauty launches ZOYA's first Big10Free polish formula, completely free of formaldehyde, formaldehyde resin, DBP (dibutyl phthalate), toluene, camphor, tphp, parabens, xylene, ethyl tosylamide and lead. 

Read More 2007