Our Story

Welcome to our story! Here you’ll learn how Art of Beauty grew from a small salon in Cleveland to an international business. Through constant innovation and a commitment to using only toxin-free, natural ingredients, our award-winning products are now used by top salons around the world. 

Art of Beauty Background

Art of Beauty was founded in 1986 by Zoya and Michael Reyzis, a married couple of immigrant refugees who left the former USSR in 1979. They were in pursuit of the American Dream, applying their education in Odessa and Kiev to their shared innovative spirit. What began as a small nail salon in Cleveland, OH became a spa focusing on natural nails, skin care and European herbal treatments.  Today, the company is a manufacturer of award-winning products for the most professional salons and spas around the world. Their respected brands include Zoya, Qtica, Smart Spa, Zoom and Naked Manicure.

Zoya, originally a classical pianist in Russia, earned her Cosmetology license the same year she came to the United States. While pianist jobs were limited, cosmetology offered her the means to start a new career. Through Zoya’s hard work and demand for quality, healthy, and natural ingredients for her clients, she saw a need for the perfect products. In response to Zoya’s requests, Michael, an advanced chemist, developed and patented unique products like anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working, fast-drying topcoat and the longest-wearing, toxin-free natural nail polish, revolutionizing the nail industry.

Today, Art of Beauty continues to make waves in the industry with their high-quality products for clients. Through their various brands, Art of Beauty offers superior quality, convenience and an incredible value. As the first to remove toxic ingredients like toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its products, the brand maintains its focus on the health and well-being of salons, spas and consumers.

Art of Beauty also manages:





Find Art of Beauty’s brands in the world’s best salons, spas and resorts, not in discount stores. Their products continuously receive praise from top fashion magazines and year after year are voted #1 by their users.

Want more information? Contact us to learn more about Art of Beauty and our brands. 

Our Story Timeline

The Start of Art of Beauty

Zoya and Michael Reyzis open the first natural nail salon in Cleveland, OH, introducing what a day spa is today.  In an era where every salon specialized in acrylic and fiber glass nails, Zoya saw a need for more natural nail treatments and salon products. 

Read More1984

Creation of Zoom Dry

Art of Beauty creates Zoom Dry, the first fast-drying top coat for natural nail polish and free from toluene and formaldehyde.

When the only solution for wet nails was placing them under a fan, Zoom Dry revolutionized the nail industry. 

Read More1986

First Manufacturing Facility

Art of Beauty opens their first manufacturing and filling facility. 

Read More1986-87

ZOYA Big3Free Formula

Art of Beauty introduces Zoya Nail Polish, the first BIG3FREE formula without toxins such as toluene, formaldehyde and DBP (dibutyl phthalate).

Read More1989

QTICA Fast Drops

Art of Beauty introduces and patents the world's first polish-drying drops, under the name QTICA Half-Time. 

Read More1994

Launch of QTICA

Art of Beauty launches QTICA, a line of natural nail, lip and skin products formulated with natural ingredients that were healthy for all clients to use. 

"Intense treatments, guaranteed results" was the official tagline. 

Read More1995

Zoya BIG5FREE Formula

Art of Beauty launches Zoya's first BIG5FREE polish formula, completely free of toluene, formaldehyde, formaldehyde resin, DBP (dibutl phthalate), and camphor.


Read More1997

Art of Beauty Moves Facilities

Art of Beauty moves to an expanded facility, bringing all manufacturing in-house and doubling its nail polish filling capacity. 

Read More2000

Launch of QTICA Smart Spa

In response to the challenges faced by salons doing manicures and pedicures, Art of Beauty introduced QTICA Smart Spa. This four-step system replaced the need for 12 traditional products used for pedicures. It included the Smart Spa soak, mask, scrub and lotion and today has 17 different scents available for all four products. 


Read More2000

Zoya BIG10FREE Formula

Art of Beauty launches Zoya's first BIG10FREE polish formula, completely free of formaldehyde, formaldehyde resin, DBP (dibutyl phthalate), toluene, camphor, tphp, parabens, xylene, ethyl tosylamide and lead. 

Read More2007

Art of Beauty Moves to Bedford

Art of Beauty acquires current international headquarters in Bedford, OH by utilizing environmentally reclaimed land and switching to 100% self-sustained manufacturing. Additionally, they open their own internal laboratories with a full R&D center. 

Read More2014

Naked Manicure

Art of Beauty launches Naked Manicure, a unique line that gives the appearance of healthy, natural-looking nails. 

Read More2015

Launch of Hydrate & Heal

Art of Beauty launches the Hydrate & Heal System under Naked Manicure, used for intense hydration on the hands, feet and body. 

Read More2018

Launch of Gelie-Cure

Art of Beauty launches the Gelie-Cure system under Naked Manicure, a patented 3-step system that provides treatment for damaged nails and locks in that treatment with a demi-gel layer for protection. 

Read More2019

Launch of Rescue & Repair system

Art of Beauty launches Rescue & Repair, a two-step system that repairs damaged nails and locks in treatment under manicures. 

Read More2020