Welcome to the story of ZOYA! ZOYA was the first brand to develop out of Art of Beauty, which also owns Naked Manicure, Qtica Smart Spa and Oylie.
Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. Their shared vision evolved from a small nail salon into a spa focusing on natural nails, skin care and European herbal treatments. Today, the company is a manufacturer of the most innovative and professional beauty products ever created. Our brands include Zoya, Qtica, Smart Spa, Zoom and Naked Manicure.
Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, cosmetology offered her the means to start a new career. Through Zoya’s hard work and demand for quality, healthy, and natural ingredients for her clients, she saw a need for the perfect products. In response to Zoya’s requests, Michael, an advanced chemist, developed and patented unique products like anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working, fast-drying topcoat and the longest-wearing, toxin-free natural nail polish, revolutionizing the nail industry.
Today, Art of Beauty focuses on creating the highest quality products available for professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Art of Beauty offers superior quality, convenience and an incredible value. As the first to remove toxic ingredients like toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its products, Art of Beauty maintains its focus on the health and well-being of salons, spas and consumers.
You will find Art of Beauty brands in the world’s best salons, spas and resorts, not in discount stores. Our products continuously receive praise from top fashion magazines and year after year are voted #1 by our users.
Want more information? Contact us to learn more about Art of Beauty and our brands.
Our Story Timeline
In response to the challenges faced by salons doing manicures and pedicures, Art of Beauty introduced QTICA Smart Spa. This four-step system replaced the need for 12 traditional products used for pedicures. It included the Smart Spa soak, mask, scrub and lotion and today has 17 different scents available for all four products.